TV, tunedfor outcomes.

Previse Labs is a modeling company for performance advertising on connected TV. Our goal is to make connected TV an incremental customer-acquisition channel beyond search and social.

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A sequence of connected-TV ad auctions. The eligible ads are ranked again for each auction, and a different ad can play.

Auction 01. Ad C plays.

  1. Ad C
  2. Ad A
  3. Ad F
  4. Ad D
  5. Ad G
  6. Ad B
  7. Ad E

Model quality.

Connected TV allows a new ad decision at delivery time. Choosing well gets harder as audiences and advertiser goals change.

The team behind Previse has built and operated high-performing ad-delivery infrastructure at the frontier of the field. We are bringing that operating experience to model-driven delivery on connected TV.

The opportunity

Better ad decisions create value on bothsides.

Advertisers can acquire customers against the goals already used to guide growth spend.

Publishers can attract performance demand that values an impression by what it is likely to produce.

How it works

How the model improves.

  1. Match

    Connect observed business results to the ads people saw.

  2. Train

    Use those matches to update the model for each advertiser’s goal.

  3. Rank

    Score the eligible ads for the next impression and choose the highest-ranked candidate.

  4. Learn

    Add newly observed results to the next training cycle.

~$38B

US connected-TV ad spend in 2026, growing about 14% a year. Forecasts put connected TV ahead of traditional TV by 2028.

Source: eMarketer, 2026

For advertisers

Put connected TV to work for customer acquisition.

Model-led delivery can use purchases, installs, signups or revenue to guide the ad choice for each impression.

  • Open an incremental channel

    Reach customers beyond search and social and create a new source of incremental revenue.

  • Make the full pitch

    Full-screen, sound-on creative has room to show the product, explain its value and make the complete case.

Talk about a campaign

For publishers

A higher CPM ceiling for connected-TV inventory.

The same model decision that helps an advertiser find a customer can match an impression with the buyer likely to value it most.

  • Open performance demand

    Bring budgets organized around business results into the auction.

  • Let strong matches earn more

    When an impression is especially valuable to one buyer, that buyer has a reason to bid more.

Talk about inventory

About Previse

Pre-launch.

We are working with a small set of design partners and building the founding engineering and go-to-market team.

See open roles

Get in touch

Let’s talk about performance TV.

Tell us the business result you optimize toward or the connected-TV inventory you manage.

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